- United Airlines t-shit design for Pride 2018. Commissioned by the Diversity and Inclusion team and EQUAL, United Airlines's LQBTQ+ business resource group, t-shirt was designed for employees to wear at parades in the major hubs. The 2018 design introduced Dusk, one of the new colors in the brand palette, and brought back United Blue as the main color. Art was also larger, so it could be visible and legible from far away. Employees could select from a v-neck or a tank top. For 2018, we also made one design variation available for customers to buy at the United shop.
- Role in project Since the theme was remanning the same, I worked on new concepts based that will bring a new life to the message. I worked closely with stakeholders to select and refine the new design.
- Client United Airlines
- Type Branding, t-shirt
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